These investors are being rewarded with perks not equity, which is awesome! 3. When buying a product that is crowdfunding, think of the audience almost as investors. Crowdfunding can mean not giving up equity. Think of it as proactive marketing, which is a critical part of fundraising. Prior to funding portals you had to constantly update a bunch of potential investors through emails, meetings and phone calls which was a painful exercise of herding cats.Ĭentralizing your communications isn’t just about emails, it’s about constantly updating your fundraising profile so that every new detail can be instantly available to prospects. One of the biggest advantages to hosting your fundraise on a funding portal is that you can concentrate all of your investor discussion into a single place. It’s an excellent resource for any founder thinking about launching their own crowdfunding campaign. Our list includes founders of crowdfunding platforms, serial entrepreneurs, and people who have run their own successful crowdfunding campaigns. To answer those questions (and a few more that people might not have even thought of), we reached out to our network of crowdfunding experts. What are the true pros and cons of crowdfunding?.The relatively low cost of entry and accessibility of popular crowdfunding platforms have fueled this revolution in funding.īut while it might look easy - and seem like a no-brainer - to launch a crowdfunding campaign, there are strong pros and cons to consider.įounders considering launching a crowdfunding campaign might wonder: Crowdfunding has become an increasingly popular way for individuals and businesses alike to raise much-needed capital.
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